A first look at what’s next. These designs are in the works...
Embrace combines posture-friendly engineering with a nursing-ready design — wide straps, smooth pull-on style, and easy one-hand clips for hassle-free feeds.
Designed for women on the move, Empower blends posture-support technology with an all-day sports-bra feel — with sewn-in cups and zero distractions.
"I love it! The wide straps are so comfortable and supportive without digging in. The clips are easy to use, and my twins appreciate the quick access to their milkies. I'm cycling three of them and about to order another!"
"I love the material and fit of the Embrace bra! It's comfortable and snug, but not tight. It provides gentle lift and support for everyday wear, not just during workouts. I can tell the entire design has been well thought out."
"I love it! Very supportive! I can already feel it!"
Physical Therapists often use kinesiology tape across the upper back to give patients a gentle cue to lift their chest and stack their spine. It works—until the tape peels or irritates the skin.
We designed our bras to deliver that same postural reminder in a soft, breathable garment you can wear all day. The criss-cross back panel mimics the direction of the tape’s pull, helping your upper back stay open while you move, feed your baby, or sit at your desk.
If you’ve ever looked in the mirror postpartum and noticed your lower ribs jutting forward or your upper abs feeling “stuck open,” you might be dealing with rib flare. Rib...
If you’ve ever looked in the mirror postpartum and noticed your lower ribs jutting forward or your upper abs feeling “stuck open,” you might be dealing with rib flare. Rib...
Breastfeeding is not one-size-fits-all. From cradle holds to laid-back nursing, finding the right position can make feeds more comfortable for you and your baby. Here’s a practical guide to the...
Breastfeeding is not one-size-fits-all. From cradle holds to laid-back nursing, finding the right position can make feeds more comfortable for you and your baby. Here’s a practical guide to the...
Bridge form made simple. Learn the cues that keep ribs quiet, spine neutral, and heels heavy so your glutes work, not your low back. Postpartum friendly progressions, a 10 second...
Bridge form made simple. Learn the cues that keep ribs quiet, spine neutral, and heels heavy so your glutes work, not your low back. Postpartum friendly progressions, a 10 second...
